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29 Oct 2011 12:06 PM
Participants of NVPC's CGC CoP on 25 Oct 2011
Why is this topic important? The compelling business case for addressing it
The World Business Council for Sustainable Development states that “Corporate Social
Responsibility is the continuing commitment by business to behave ethically and contribute to
economic development while improving the quality of life of the workforce and their families as well
as of the local community and society at large.”
What is the outcome we are trying to achieve
Immediate
To gather useful and tested ideas, sugestions and approaches to kick-start CGC, define
the terms of reference, shape and form of CGC and determine the best way forward to
making the CGC a reality.
In the long term, to implement relevant best practices shared to achieve a
Vibrant, thriving and sustaining corporate giving scene that is corporate-led and
corporate-driven.
Top three issues and concerns and Sharing of Best Practices :
The top three areas on corporate giving identified for discussion were:
1. How do we build a corporate giving culture?
a. Depends on what is selected for the volunteers. Hence, a meeting of minds for both corporate strategy and employees' passion is advised
b. One of the key barriers identified was lack of time; best practices identified to alleviate this are as follow:
i. giving days off to volunteers
ii. Combine family day with community project
iii. Invite clients for business development during such events
iv. Recognition by giving awards for employees who do well in their community programs
2. Has anyone figured out how to measure/track corporate giving and volunteerism that’s linked to business benefits?
a. Score card
b. Logical Framework - activity output and assessment of impact
c. Gallup survey - profile of companies that support CSR saw an increase in retention
d. Contribution in CSR by employees is included in performance management system
3. When choosing programmes, do you follow corporate strategy or employee’s passion?
a. Both must converge for successful outcome
b. Invest time from 9 months to a year to look into CSR initiatives, just to create buy-in from employees
c. Split number of projects equitably for example 5 projects to fulfill corporate requirements and 5 to satisfy employees
d. Management asks employee, "Is there anything I can do?"
The focus of the CoP Workshop will be on sharing of best practices on Corporate Community
Investment (CCI) which refers to a company’s total investment in the community and include policies
and programmes undertaken to meet both business and community needs. It includes financial and
in-kind contributions and employee community involvement.